DIGITAL MEDIA DIRECTOR
DIGITAL MEDIA DIRECTOR: Media Planning and Activation
Mediastruction is an independent media planning and buying agency. Our passion & mission is to answer marketing’s toughest attribution and ROI questions for mid-size brands, and then activate campaigns that will have a positive impact on our clients’ businesses. Within the last year we have received international recognition from the Stevie Awards for female entrepreneur of the year; AdWeek AllStar award for Media Rock Stars; a nod from Forrester research for small agencies to watch and multiple thought-leadership engagements with industry publications, such as AdExchanger, VideoNuze, Digiday, MarTech and MediaPost. In short, we are a data-led, women-led media agency - growing rapidly. Our culture is supportive, creative, curious, direct, empathetic. We believe in work-life balance, while doing really smart, innovative and fulfilling output. This is a permanent work-from-home position, with the opportunity to work in-person in the Boston market, if that is your preference.
Salary: $115-$125k annually.
What the Digital Media Director will do:
- Work with client brand and internal agency partners & channel owners to formulate plans that maximize the customer experience across the customer decision journey (awareness, consideration, conversion, loyalty).
- Develop all strategic and activation briefs for internal/external partners; provide guidance to deliver on-strategy, on-brand solutions that will enable business results.
- Work with both internal and external stakeholders in evaluating and socializing data aggregation and analysis including but not limited to projects like MMM, MTA, Post-Seasonal Wrap Reports, Quarterly Performance reports, etc. Mediastruction has an internal data science and data analytics practice to assist.
- Develop communication strategy against key customer targets and programs
- Ability to seamlessly manage budgets across multiple campaigns, platforms, channels, client, ensuring full delivery.
- Work with operations to ensure flawless execution.
- Pro-actively view business results and recommend course correction to maximize returns
- Ensure that projects are delivered in a timely manner and that they are always in line with the business’s guidelines, quality standards, and objectives.
Skills Required:
- Strong breadth of media expertise across search, social, programmatic, online video, and custom partnerships in an omni-channel environment.
- Proven ability to build strong business cases and tell clear stories from data.
- Expertise in communication strategy.
- Strong analytical background with problem-solving skills and ability to translate analytic data into strategic ideas.
- Demonstrated strong business judgment and decision-making skills with the ability to identify, prioritize and articulate highest impact initiatives.
- Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences – using data.
- Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others.
Qualifications:
- 3+ years of digital media planning experience
- Bachelor's Degree
Mediastruction provides health, dental & life insurance at above-industry subsidy. We offer a generous paid time off policy. Giving back to the community is important to us and we provide a semi-monthly philanthropy stipend.
Contact: [email protected]